Books, a movie, milk and binoculars
It's about 6 reviews, but more than that: the reviewer. Also, 7 other things worth your time.
I learned very recently that Jeff Bezos is Amazon's 78,582,024th-ranked reviewer.
Weirdly, I can’t find any suggestion that anyone else has ever noticed his reviewer profile—at least not anyone else who writes articles like this.
Amazon confirmed to me that it’s real. I did find one story from 2018 reporting that he reviewed one product (a book, review #4 out of 6, below). But really, that’s it. Even other customers don’t seem to have noticed.
Anyway, here are the half-dozen products Bezos took the time to review, along with excerpts from his commentary, and what I think the reviews tell us about him.
The most recent review is 15 years old, and whole thing is kind of bizarre, truth to tell. The last two reviews are the oddest. So feel free to skip down if you’re pressed for time.
Review #1: The Oscar-winning, 1997 movie, Life is Beautiful.
"This movie is absolutely all it's cracked up to be," Bezos wrote on March 17, 2000. "Hysterically funny and simultaneously a tear jerker."
He’s right, …
