Understandably by Bill Murphy Jr.

Understandably by Bill Murphy Jr.

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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
Almost everything is changing at IKEA

Almost everything is changing at IKEA

Like IKEA? I do, too. But I've got some big news.

Bill Murphy Jr.'s avatar
Bill Murphy Jr.
Sep 23, 2019
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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
Almost everything is changing at IKEA
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I’m Bill Murphy Jr. Welcome to Understandably (formerly “The Byliner”), my new regularly published email about the “story behind other stories.” Please consider subscribing!

Do you love IKEA? Love it just the way it is? 

If so, sorry to hear. Because the Swedish retail giant just announced that it's going to make a series of radical changes, "its boldest ever restructuring," that it hopes will completely change the way you think about it.

"So far as we can recall we haven't had this before," Tolga Oncu, IKEA's head of retail, said in an interview with The Wall Street Journal announcing the changes. "We do it because we want to secure IKEA for the future."

Here's what you can expect to change:

Urban stores

They'll open 30 new stores in city centers, moving from their classic model of being on the outskirts of major cities to one where they're closer to where many of their customers live.

The first of these is set to open in downtown Paris in the spring (that sounds nice). It's 5,000 square me…

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