
I interviewed the author Brad Meltzer for today’s newsletter. He has a new book out (checks notes … TODAY!), so let me make darn sure I mention that upfront:
The Lincoln Conspiracy: The Secret Plot to Kill America's 16th President--and Why It Failed
Before we get into Brad—and he has great things to say—I want to give you some quick background on something else. It guided my conversation with him and inspired me afterward.
I wrote an article for Inc.com recently about why even the smallest businesses should take time to come up with two key written documents:
a mission statement they can be passionate about, and
a set of core values that matter most to them.
So, I practiced what I preach, and I wrote (drafts of) both, for this [website-slash-newsletter] that you’re reading now. As a loyal reader, I’d be interested in your take.
DRAFT MISSION STATEMENT:
“The goal of Understandably is to connect smart, hungry readers with trustworthy people, to share things worth knowing, and experience thi…
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