If you’re reading this, perhaps you met me on Wednesday.
I wanted to share a series of articles I’ve written over the past few years that might shed a bit of light on some of the points we’re making today.
They’re included as a .pdf in both mobile and desktop formats so hopefully you can read easily, and broken into three quick sections:
Section 1: Making it Personal — examples of including just enough personal details to be authentic, without oversharing.
Section 2: Learning From Bigger Companies — I love stealing from the big ones.
Section 3: Jobs, Bezos and Buffet — A few observations on three masters at personal branding, even when it didn’t seem like they were trying. (They were).
Also, I think we’ll wind up talking about Jobs’s return to Apple and the Think Different ad campaign. Here’s an ancient video of him introducing it to the team—and what he says he thinks all great marketing is about.
Nice shorts, by the way.
Thanks for reading. Photo by Marc Najera on Unsplash. I wrote about some of this before at Inc.com. See you in the comments.