Call me direct on my Merry Xmas telephone!
A favorite story as we slide into the Christmas weekend ... and low power mode.
Reminder: We're on “low power mode” during the Christmas holiday here in the United States, so we’re revisiting a few favorite stories, and skipping the “7 other things” we normally run. We'll be back to normal in the New Year. But I invite you to share links to things you think your fellow readers would appreciate or enjoy in the comments.
“Hey, Kiddies!” Santa Claus said in a 1955 newspaper advertisement. “Call me direct on my Merry Xmas telephone: ME 2-6681.”
Only one problem. The corresponding phone number, 632-6681 in Colorado Springs, didn’t actually lead to the special Santa hotline that Sears Roebuck & Co. had set up.
Instead, because of a misprint, they’d run the number to the hotline for the Continental Air Defense Command, which was basically the precursor to the North American Aerospace Defense Command, or NORAD.
In other words, Sears ran an ad encouraging 5 and 6-year-olds to call a number that was only supposed to ring in the event of nuclear war.
Fortunately for all involved, the “strait-laced” officer who answered the phone, Col. Harry Shoup, decided to play along.
After he figured out that the first little boy to call and ask, “Is this Santa Claus?” wasn’t a crank call, he began playing the role of Santa for the kids.
As the call volume picked up in the days leading to Christmas, he recruited other airmen who worked for him to answer phones.
“It got to be a big joke at the command center,” one of Shoup’s daughters, Terri Van Keuren, explained years later. “You know, ‘The old man’s really flipped his lid this time. We’re answering Santa calls.’”
Then one day, Shoup came in to find that one of his airmen had added a drawing of Santa’s sleigh and reindeer to the official map they used to track airplanes.
It gave Shoup an idea. And with that, as the result of a misprint, some kids’ phone calls, and an airman’s prank, the tradition of NORAD tracking and reporting Santa’s position to the media each Christmas was born.
What happened to the tradition? It’s 2022, so it’s live on the Internet, and of course there’s also an app. It should go live here once Santa takes off on Christmas Eve.
Merry Christmas to those who celebrate, my friends. And to everyone, for 2023, I hope all your misprints, wrong numbers and pranks lead to fantastic results.
Thanks for reading, and best wishes for a wonderful holiday. Photo credits: 1 fair use, 2 U.S. government works. Ho Ho Ho.
As my husband worked at NORAD for several years I was able to volunteer to man the phone lines along with him and two of our daughters for a couple of years. This was two hours on Christmas Eve and the phones were ringing constantly and the spirit of the team (elves) was jovial and light-hearted. I smile now at the memory of all the children and not a few adults called in and asked where Santa was on his annual trip around the world. Thanks for bringing back great memories from almost twenty years ago now. 🤠
I love this! It proves a mistake isn't a mistake: it depends what you do with it. He could have been a grinch and had his superiors tell Sears off. Instead, a wonderful tradition was started. What other mistakes have turned into wonders? Rubber, Post It Notes... there is the grandma who mistexted a homeless kid for Tday dinner and has made a friend for life...what else?
Bill, Merry Christmas, and thank you for all the interesting bits you bring us.