It was 2004. Donald Trump had just started hosting The Apprentice. YouTube was still a year away.
If you were an adult back then, or at least old enough to use a computer unsupervised, I'll bet you'll remember a single, highly shared video from that year—the kind of thing that went viral before things really went viral.
I'm talking about This Land, a cartoon making fun of both President George W. Bush and his challenger that year, Senator John Kerry, in the midst of a highly charged and contentious election.
Well, "highly charged and contentious" by 2004 standards, anyway. Now, it seems like rock-paper-scissors. (Link here.)
Set to the tune of Woody Guthrie's, "This Land Is Your Land," the video was the work of brothers Evan and Gregg Spiridellis and the company they'd co-founded, JibJab.
It was a sensation, viewed by unheard-of-at-the-time millions. The brothers were named People of the Year by ABC News, brought in as guests on The Tonight Show, and heralded as the vanguard of a new va…
Keep reading with a 7-day free trial
Subscribe to Understandably by Bill Murphy Jr. to keep reading this post and get 7 days of free access to the full post archives.