Understandably by Bill Murphy Jr.

Understandably by Bill Murphy Jr.

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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
Consider the cockroach
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Consider the cockroach

This land will surely vote for me. Also, 7 other things.

Bill Murphy Jr.'s avatar
Bill Murphy Jr.
Oct 04, 2021
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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
Consider the cockroach
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It was 2004. Donald Trump had just started hosting The Apprentice. YouTube was still a year away.

If you were an adult back then, or at least old enough to use a computer unsupervised, I'll bet you'll remember a single, highly shared video from that year—the kind of thing that went viral before things really went viral.

I'm talking about This Land, a cartoon making fun of both President George W. Bush and his challenger that year, Senator John Kerry, in the midst of a highly charged and contentious election.  

Well, "highly charged and contentious" by 2004 standards, anyway. Now, it seems like rock-paper-scissors. (Link here.)

Set to the tune of Woody Guthrie's, "This Land Is Your Land," the video was the work of brothers Evan and Gregg Spiridellis and the company they'd co-founded, JibJab.

It was a sensation, viewed by unheard-of-at-the-time millions. The brothers were named People of the Year by ABC News, brought in as guests on The Tonight Show, and heralded as the vanguard of a new va…

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