Hi. I’m Bill Murphy Jr. 

Subscribe to my free daily newsletter (called Understandably, with 3,000+ 5-star ratings), and I'll send you my free ebook: Flying Business Class: 10 Rules for Leaders From the U.S. Airlines.

Check your email for the book. If you didn’t get it, please check that you entered your email correctly, or check your spam folder. You can also email me at bill@understandably.com if you run into trouble.

After writing about entrepreneurship for more than a decade, and writing about the industry for three years, this book is about why every business leader should study the airlines. It’s almost like a free MBA. 

(The book about 10,000 words, optimized to view on a smartphone, and takes maybe 45 minutes to read. It’s also continually updated, meaning you can reply and suggest improvements, which might make it into the next edition.)

It’s actually one of several free ebooks I’ll share with you. I call them “Ubooks,” in fact, because they’re from Understandably, and also the whole “continually updated” thing.

Other current titles include:

• Improving Emotional Intelligence 2021

  The book is based on the best practical strategies I’ve learned for improving emotional intelligence, as a result of studying and writing about it for the last few years at Inc.com.

• Tom Brady Always Wins

  Leadership lessons from following NFL QB Tom Brady. Few players provoke a more passionate response from fans. But few players—actually, none—win more often. 

• 365+ Top Inspirational Quotes for 2021

  Every year since 2016, I’ve started the year by publishing a year’s worth of inspirational quotes. These basically the “best of” list—including the ones that are most popular with readers.

I'm also a contributing editor at Inc.com. I’ll share your email with Inc.com so they can send you other bonus free content and other offers. It's a lot of good stuff, and I think you'll like it. Unsubscribe or opt-out anytime (of course). 

What about the newsletter? Understandably is a daily email and a growing worldwide community covering news and people: “Explaining the entire world, one day at a time.”

Here’s what readers say: 

• “Just wanted to say I love your writing!” — L.B.

• “Truly enjoy your newsletter, always learn something and think a bit differently after reading. Thanks!” — M.S.

• “I look forward to this every day. I wake up to hundreds of emails, but seek yours out first! ;). You're exceptional!” — G.S.

• “This. is. awesome. :)” — C.S.

• “I love reading your updates. The way you distill things down and bring your perspective in is magic. Thank you!” — J.B.

• “I really enjoy your newsletter, it's everything I would want to write myself: succinct, witty, informative, with heart.” — M.M.

• “Your email newsletter always gets me thinking about the 'what ifs' and possibilities, without being judgmental or preachy.” — R.M.

• “THANK YOU! Keep up the good work.” — C.P.

• “This one ☝️ is in your top five. Pretty powerful thoughts to wake up to. Thanks so much!” — W.C.

• “Thank you for your writing - I always learn something and enjoy the time I spend reading. (And it's clear you enjoy the writing process as well.)” — W.S.

• “Keep up the good work. I've enjoyed your writing and these newsletters since the Inc. days!” — P.S.

• “Great morning read to start my day. You are doing great! Keep up the great work!” — P.M.H.

• “Once again, your email newsletter presents a new way to look at an issue or event. So much better than all the stagnant content being recycled out there.”

• “Your daily emails are reliably 4-5 stars. I read them in their entirety and click on about half the links. Thank you!” — B.L.

• “I read Understandably every day. It's part of my routine when I get to work!” — G.W.

• “Love Understandably. The articles are inspiring and informative.”— R.P.

• “Your newsletter makes checking my inbox pleasant again! Thank you.” — D.M.

• “I don’t know how you do it, but this is my very favourite newsletter out of the 1 billion I read. I open it as soon as I see it in my inbox and read the whole thing. Thank you for making my mornings great!” —O.R.

• “Walk-in, make a coffee, open my emails, read Understandably.” — H.Y.

• “I started following you on Inc. but I think I like this newsletter better!” — B.G.

• “Great, great email today! I enjoy getting Understandably each day.” — A.M.

• “Good stuff Bill. The last couple of days have struck me as some of your best material. Keep up the good work!” L.L.

• “I love your emails/newsletter. I read it everyday. Thank you!”— P.S.

OK, if you’ve read all the way down here, I think you should probably subscribe!