Understandably by Bill Murphy Jr.

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Have to go to the bathroom

www.understandably.com

Have to go to the bathroom

Total addressable market: Everybody! Also, 7 other things worth your time.

Bill Murphy Jr.
Nov 10, 2021
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Have to go to the bathroom

www.understandably.com

I’ve heard an investor or two over the years make fun of a certain type of entrepreneur: the ones who are so enamored of their product that if you ask them who their target market is (or their “total addressable market”), they enthusiastically reply: “Everybody would want this!”

Well, my wife and daughter and I took a short trip to New York City recentl…

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