Understandably by Bill Murphy Jr.

Understandably by Bill Murphy Jr.

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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
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Here's a question for you

What I learned at Chick-fil-A. Also, 7 other things worth knowing today.

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Bill Murphy Jr.
Mar 01, 2022
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Understandably by Bill Murphy Jr.
Understandably by Bill Murphy Jr.
Here's a question for you
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There comes a time in some people's lives when they have to answer a very important question. In fact, they have to answer it over and over and over.

That question is: "Why do you want to own a Chick-fil-A franchise restaurant?"

Some readers might hear that question and think:

"Well, why wouldn't you want to own a Chick-fil-A?"

  • It's super-selective. The 1% acceptance rate at Chick-fil-A is lower than Harvard University or the US Navy SEALs.

  • Chick-fil-A franchises make lots of money: reportedly almost $5 million a year. The owner-operator can take home $200,000 or more.

  • The franchise fee is very low. Want to buy a McDonald's? Great, the initial investment can run $2 million. At Chick-fil-A, the total is just $10,000.

Of course, there are many other people—perhaps a big majority—who see the same question and answer:

"Wait, what? There's no way I'd ever want to own a Chick-fil-A!"

  • Maybe it's about the idiosyncrasies of their franchise program. For one thing, you can't buy a Chick-fil-A and later …

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