How Popeyes Sold a Sandwich

A story about a chicken sandwich went super-viral.

Once upon a time we had the Burger Wars: McDonald's versus Burger King.

Then we had a battle between the burger places and the chicken restaurants. Now, there's a chicken civil war, in which a trio of fast food joints troll each other on Twitter over which among them -- Chick-fil-A, Popeye's or Wendy's -- has the best chicken sandwich.

It's pretty intense. And it leaves me wondering the same question that I think you might be asking as a business owner or entrepreneur when you hear this: 

Do Twitter wars really sell sandwiches?

First, the details. 

'Y'all good?'

Last month, Popeyes added a chicken sandwich to its menu -- one that looks an awful lot like  the signature sandwich that Chick-fil-A has been offering for years.

Imitation is the sincerest form of flattery, right? 

Afterward, the two fast food chicken places started trolling each other on Twitter. And as the battle raged, it drew more attention to both brands.

Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sa…