Most important meal of the day

He likes it! Hey, Mikey! Also, 7 other things worth your time.

Bill is traveling today, so your Understandably morning newsletter is brought to you by Kate Sullivan and the letter B (you’ll see why in a minute)…

Most of us fall into one of three groups in the morning:

• All I need is coffee to survive;

• I’ll grab something on the way, I guess;

• Bacon, eggs, two pancakes...or an artfully arranged smoothie bowl.

The latter category sticks to the idea that breakfast is the most important meal of the day—interestingly enough, a concept that didn’t really exist until the 1920s, when a PR flak for Beech-Nut Foods, Edward Bernays, engineered a survey getting doctors to say that a bacon-and-eggs breakfast was the best way to start off.

Before that, folks just ate what they could, when they could—preferably loading up on calories early as a way to fuel themselves for a day that most likely included a lot of manual labor.

After Bernays, though, the idea of breakfast being paramount took hold (and yes, Beech-Nut sold a whole lot of bacon as a result).

Today, you see…