Oh, Canada...

A PR pitch that worked for an unexpected reason.

Oct 16, 2019

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I’m Bill Murphy Jr. Welcome to Understandably, my new regularly published email about “the story behind other stories.” I hope you will consider subscribing!

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Quick post today about a PR pitch that worked—as in, it worked on me.

The story ran early last year. It was about a Canadian accounting software company with a nice little publicity stunt.

A Canadian …

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