Oh, Canada...
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Oh, Canada...
A PR pitch that worked for an unexpected reason.
I’m Bill Murphy Jr. Welcome to Understandably, my new regularly published email about “the story behind other stories.” I hope you will consider subscribing!
Quick post today about a PR pitch that worked—as in, it worked on me.
The story ran early last year. It was about a Canadian accounting software company with a nice little publicity stunt.
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