TIA

Another study, a late night, and 7 other things worth your time.

Um, it worked. Friday’s newsletter was about a study of 300,000 emails suggesting that beginning with the word “Hey” supposedly leads to more people replying.

Guess what? A lot of people replied: 132 that I counted, along with lots of folks clicking the little “heart” link at the bottom of the newsletter.

There are actually two more parts to that story. I’m going to share one of them today (let’s be honest, I was up late watching and writing about the Super Bowl, so the timing is good), and I’ll write about the third part later this week or soon after.

Today, we’ll go with the bookends. If “Hey” and to a lesser extent “Hi” prompt more replies in the opening of an email, what does the same study suggest prompts more replies at the close?

Here are the results. (The campaign examined only closing phrases or words that appeared more than 1,000 times among the 300,000 emails they looked at.)

The most-common phrases, along with their reply yield rates, were as follows:

• "thanks in advance," with …