Wait, who’s Jeff Bezos?

I’m Bill Murphy Jr. Welcome to Understandably, my new regularly published email about “the story behind other stories.”

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You might have heard that on Monday, Jeff Bezos made a surprise visit to a Washington DC high school where Amazon has donated a bunch of computers and funded a computer applications class.

The students’ teacher was excited. But she also acknowledged later that about 12 out of 15 students in the classroom he visited apparently had no idea who he was.

In fact, one one of the students can be seen on a video of the Amazon founder’s surprise entrance, asking others around him: “Who’s Jeff Bezos?”