Who wants doughnuts?

Trader Joe's, Krispy Kreme, progress on the new logo, the CEO of McDonald's, and 7 other things I think are worth reading today...

I’m Bill Murphy Jr. Welcome to Understandably. Thanks for reading.

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This starts out like a joke but it’s true.

At least it used to be.

Pirate Joe’s

A Canadian walks into a Trader’s Joes in Washington State.

He drops a few thousand bucks on stuff like Cinnamon Bun Spread, Ketchup Flavored Spud Crunchies, and Creamy Pink Primavera Pasta Sauce.

Then he drives back to Vancouver (where there are no Trader Joe’s stores), and sells his haul at a gray market grocery store he calls Pirate Joe’s.

The joke ends there, because Trader Joe’s wasn’t laughing. So they sued bandit entrepreneur Michael Hallatt and ultimately closed him down.

Krispy Kreme

I thought of this story after news broke about a college student in Minnesota named Jayson Gonzalez.

Each week, he was driving 250 miles roundtrip to Iowa, where he’d stock up on boxes of Krispy Kreme doughnuts. Then, he’d sell them ba…