Why This is Called Understandably (Not 'The Byliner')

Or, What I already have in common with brands like Apple, Burger King and the WWE.

There are a few “housekeeping” posts I want to write — a new “about me” section and some FAQ, eventually. But this post is about the name.

Why is this called Understandably? (Or: Why did I change the name from The Byliner, which is what it was originally?)

The short answer is that those two names were the finalists after I went through a bunch of ideas.…