AS PER MY LAST EMAIL

Things people really hate in emails. Also, my mistake. And, 7 other things worth your time.

And now for something completely different. Or at least, opposite.

Recently, I wrote about a handful of studies suggesting “magic words” to use in emails that, statistically speaking, increase the likelihood that people will reply.

There was a small but noticeable improvement in response rates when people opened an email with a very brief greeting like “H…